Art Gallery of Guelph
Guelph’s public art gallery, formerly called the Macdonald Stewart Art Centre, was renamed Art Gallery of Guelph in 2015 to better convey its role and prominence. My rebranding gave the gallery a fresh, crisp logo. Using Brandon Grotesque as the brand basic typestyle, I merged the lowercase a and g into one form and cast a shadow g. The resulting logo is both sculptural and pictorial — the illusion of depth on a flat plane.
I helped to coordinate the design of the sign, where the hallmark g turns from black to white at night to remain visible.
I design exhibition catalogues, banners, invitations and signage for the Art Gallery of Guelph on a regular basis.
The Art Gallery of Guelph logo was launched with an animated promotional video that I storyboarded.
The permanent sign’s g switches to white at night to remain visible.
The varying g shadow in action for banners installed at the time of the launch of the new name and logo.
The varying g shadow in action for banners installed at the time of the launch of the new name and logo.
All photos by Dean Palmer.
Overview of Projects
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The Secret World of LichensBook Design
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Duct-Taped RosesBook Cover
The Absence of ZeroBook Cover
Pizza PiLogo Design
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Jaywalking GuelphLogo Design
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Dear Current OccupantBook Cover Design
PhantompainsBook Cover Design
Trina Koster PhotographyBranding
Guelph MuseumsCommunications and Exhibit Design
Guelph DancePromotional Design
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SuperJuicingBook Design
Doors Open GuelphBranding
The AromatherapistBranding
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Against Cruise TestingGraphic Design in the 1980s Toronto Peace Movement
123 Woolwich Street
Suite 102
Guelph ON N1H 3V1
Email: [email protected]
Phone: 519 831 9833
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