AGG_Logo_Variations

Art Gallery of Guelph

Guelph’s public art gallery, formerly called the Macdonald Stewart Art Centre, was renamed in 2015 to better convey its role and prominence. My rebranding gave the gallery a fresh, crisp logo. Using Brandon Grotesque as the brand basic typestyle, I merged the lowercase a and g into one form and cast a shadow g. The resulting logo is both sculptural and pictorial — the illusion of depth on a flat plane.

I helped to coordinate the design of the sign, where the hallmark g turns from black to white at night to remain visible.

I design exhibition catalogues, banners, invitations and signage for the Art Gallery of Guelph on a regular basis.

AGG_Sign_Day
AGG_Sign_Night

The permanent sign’s g switches to white at night to remain visible.

AGG_Banners_G

The varying g shadow in action for banners installed at the time of the launch of the new name and logo.

The varying g shadow in action for banners installed at the time of the launch of the new name and logo.

All photos by Dean Palmer.

Overview of Projects

The Better BallotEthical Elections Campaign

Dear Current OccupantBook Cover Design

Guelph MuseumsCommunications and Exhibit Design

Guelph DancePromotional Design

SuperJuicingBook Design

Sol BeautyBranding

River Run CentreCommunications

Hillside FestivalPromotion Design

Thomas VideoLogo Design

Wifi Icon 245 Footer 75

123 Woolwich Street
Suite 102
Guelph ON N1H 3V1

Email: [email protected]
Phone: 519 831 9833

© 2019 Lind Design