The logo has a number of versions to accommodate all its usage contexts: on book spines, in front matter and online. The above tote bag was produced for its 15th anniversary bash.
Book*hug Press Logo
When Bookthug Press was founded in 2004, its name reflected its role as a strappy upstart on the Canadian literary publishing scene. The publisher changed its name to Book*hug in 2017, in response to criticism of the unintended racial connotations of the word “thug.” Ironically, the publisher has always specialized in books by marginalized and racialized writers — books that might otherwise have been omitted.
The Book*hug Press logo is a wordmark that emphasizes the asterisk: “a symbol used to mark printed or written text, typically as a reference to an annotation or to stand for omitted matter.” The asterisk recognizes this history and moves on — with a new fiery-red symbol, positive and spark-like, a catalyst for the bold, innovative and risky.
The wordmark is set in PMN Caecilia, a humanist slab-serif font designed in 1990 that is known as one of the most readable of slab serifs. It has open forms and a friendly feel with nod to tradition.
Previous iterations of the Book*hug Press logo.
Overview of Projects
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