The logo has a number of versions to accommodate all its usage contexts: on book spines, in front matter and online. The above tote bag was produced for its 15th anniversary bash.


Book*hug Press Logo

When Bookthug Press was founded in 2004, its name reflected its role as a strappy upstart on the Canadian literary publishing scene. The publisher changed its name to Book*hug in 2017, in response to criticism of the unintended racial connotations of the word “thug.” Ironically, the publisher has always specialized in books by marginalized and racialized writers — books that might otherwise have been omitted.

The Book*hug Press logo is a wordmark that emphasizes the asterisk: “a symbol used to mark printed or written text, typically as a reference to an annotation or to stand for omitted matter.” The asterisk recognizes this history and moves on — with a new fiery-red symbol, positive and spark-like, a catalyst for the bold, innovative and risky.

The wordmark is set in PMN Caecilia, a humanist slab-serif font designed in 1990 that is known as one of the most readable of slab serifs. It has open forms and a friendly feel with nod to tradition.


Previous iterations of the Book*hug Press logo.

Overview of Projects

Cane | FireBook Design

Greenbelt West CoalitionLogo and Graphic Support for NGO

Animal EyesBook Design

LearnedBook Design

Stop Idling TicketEnvironmental Activism

See yoU in GuelphDesign and Illustration

Duct-Taped RosesBook Cover

Pizza PiLogo Design

Hillside HomesideLogo Design

Jaywalking GuelphLogo Design

Guelph Film Festival 2020Illustration and Design

TreeTrustLogo Design

The Better BallotEthical Elections Campaign

Dear Current OccupantBook Cover Design

PhantompainsBook Cover Design

Guelph MuseumsCommunications and Exhibit Design

Guelph DancePromotional Design

SuperJuicingBook Design

Art Gallery of GuelphLogo and Identity

Sol BeautyBranding

Hillside FestivalPromotion Design

Thomas VideoLogo Design

Against Cruise TestingGraphic Design in the 1980s Toronto Peace Movement

Wifi Icon 245 Footer 75

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