A video showing the story behind the Guelph Chamber Choir logo. Huge thanks to Steve Brown for the sound and voiceover.
A sample poster designed as part of the rebranding. My idea here is to capture the experience of choral music, rather than being literal about showing instruments or performers, creating a more contemporary look. Of course, because of the pandemic, all live performances are on hold.
Early in 2020, I was commissioned to develop a new brand for Guelph Chamber Choir for their 40th anniversary year. I attended a rehearsal and looked at the results of their stakeholder visioning, which emphasized the role of the Choir in building community.
I looked to musical notation for inspiration and was struck by the common-C, the symbol for 4/4 common time. “Common” also means “of the people,” as in “the commons.” Because it also starts with C, I thought it would be a perfect starting point for the logo.
I extended it into a spiral to evoke sound waves or ripples. It also resembles the @-symbol, used to communicate location. And, finally, I added a swash at the end to make it look like the letter G.
For the wordmark and accompanying typography, I used the new sans-serif Plak Neue, based on 1930s poster typography by Paul Renner. Note the stylized lower-case R, which echoes the musical notation referants used in the logo.
The Guelph Chamber Choir logo was unveiled as part of an exhibition, which I also designed, at the Guelph Civic Museum.
I designed a sub-brand, SingOut, the Choir’s outreach program, and a masthead for TuneIn, their e-newsletter.
Overview of Projects
Hillside HomesideLogo Design
Jaywalking GuelphLogo Design
String Theory Yarn ShopLogo Design
Guelph Film Festival 2020Illustration and Design
Meat and Poultry OntarioGraphic Identity
Plain Language AssociationGraphic Design
Re-Origin of SpeciesBook Design
Write Across CanadaBook Cover
Hockey Hall of Fame Book of PlayersBook Cover Design
The Better BallotEthical Elections Campaign
Protect Our MoraineBranding
Dear Current OccupantBook Cover Design
Trina Koster PhotographyBranding
Guelph MuseumsCommunications and Exhibit Design
Guelph DancePromotional Design
Encyclopedia of WhalesBook Design
Doors Open GuelphBranding
Art Gallery of GuelphLogo and Identity
Burlington Performing Arts CentreCommunications
River Run CentreCommunications
Hillside FestivalPromotion Design
Planet Bean CoffeeBranding
Thomas VideoLogo Design
123 Woolwich Street
Guelph ON N1H 3V1
© 2020 Lind Design