A social media poster for Guelph Dance 2022.

Guelph Dance

I have been designing all of Guelph Dance’s promotion since 2007. When they changed their name from the Guelph Contemporary Dance Festival in 2012 to encompass many aspects of modern dance — workshops, events in schools, camps and its keynote festival — I worked with a team on the rebranding and designed Guelph Dance’s new logo.

The design approach has remained consistent since then, even as promotional media have changed from print to mainly social. A new website launched in 2020.

This brand has specific angles locked into it, 10° and 45° (when the italic Avenir is set with a baseline at 10°, it is perpendicular). This echoes the off-kilter, dynamic moves of modern dance.


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