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Guelph Dance

I have been designing all of Guelph Dance’s promotion since 2007. When they changed their name from the Guelph Contemporary Dance Festival in 2012 to encompass many aspects of modern dance — workshops, events in schools, camps and its keynote festival — I worked with a team on the rebranding and designed Guelph Dance’s new logo.

The design approach has remained consistent since then, with the same font families, Avenir and Museo Slab. This brand has specific angles locked into it, 10° and 45° (when the italic Avenir is set with a baseline at 10°, it is perpendicular). This echoes the off-kilter, dynamic moves of modern dance.

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123 Woolwich Street
Suite 102
Guelph ON N1H 3V1

Email: [email protected]
Phone: 519 831 9833

© 2019 Lind Design