Guelph Dance

I have been designing all of Guelph Dance’s promotion since 2007. When they changed their name from the Guelph Contemporary Dance Festival in 2012 to encompass many aspects of modern dance — workshops, events in schools, camps and its keynote festival — I worked with a team on the rebranding and designed Guelph Dance’s new logo.

The design approach has remained consistent since then, with the same font families, Avenir and Museo Slab. This brand has specific angles locked into it, 10° and 45° (when the italic Avenir is set with a baseline at 10°, it is perpendicular). This echoes the off-kilter, dynamic moves of modern dance.


Overview of Projects

Book*hug PressBranding

Meat and Poultry OntarioGraphic Identity

TreeTrustLogo Design

The Better BallotEthical Elections Campaign

Dear Current OccupantBook Cover Design

Guelph MuseumsCommunications and Exhibit Design

SuperJuicingBook Design

Art Gallery of GuelphLogo and Identity

Sol BeautyBranding

River Run CentreCommunications

Hillside FestivalPromotion Design

Thomas VideoLogo Design

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123 Woolwich Street
Suite 102
Guelph ON N1H 3V1

Email: [email protected]
Phone: 519 831 9833

© 2020 Lind Design