The original logo


A new logo visually identifies the organization as an association of small-scale businesses.


Colour palette and social media icons

Meat & Poultry Ontario

Meat & Poultry Ontario wanted to visually show the small-scale nature of their businesses (independent growers, butchers and meat processors) as they changed their name from Ontario Independent Meat Processors, which was less consumer friendly. Gareth Lind and Art Kilgour worked with the Pearl Street Communications  to develop five concepts that used non-corporate  metaphors and approaches.

The client choice, which is in the process of being rolled out now, was this butcher paper package, wordmark and revised colour scheme that Meat & Poultry Ontario could apply across all their communications collateral.

Overview of Projects

Hillside HomesideLogo Design

Jaywalking GuelphLogo Design

Guelph Film Festival 2020Illustration and Design

Book*hug PressBranding

TreeTrustLogo Design

The Better BallotEthical Elections Campaign

Dear Current OccupantBook Cover Design

Guelph MuseumsCommunications and Exhibit Design

Guelph DancePromotional Design

SuperJuicingBook Design

Art Gallery of GuelphLogo and Identity

Sol BeautyBranding

River Run CentreCommunications

Hillside FestivalPromotion Design

Thomas VideoLogo Design

Wifi Icon 245 Footer 75

123 Woolwich Street
Suite 102
Guelph ON N1H 3V1

Email: [email protected]
Phone: 519 831 9833

© 2020 Lind Design