A page from a tight logo draft showing the underpinning proportions, which are based on the golden ratio, used in architecture since antiquity—elemental in the natural and design worlds.
Nikki Rodriguez Real Estate
Nikki Rodriguez entered the competitive real estate market in spring 2022 and wanted a logo to set her apart, conveying youth and professionalism.
I created a monogram using the rounded lowercase character forms rather than the more formal (and straightlined) uppercase. A grid of windows in the n made it a modern house. The italics r both shadows the n and suggests a tree growing next to the house. The form of the r stretches up and out, giving the logo some dynamism, breaking the otherwise symmetrical composition with the wordmark below.
The wordmark and monogram are set in Aestetico by one of my favourite type foundaries, Chile-based Latinotype. The R in the wordmark has a slight upbeat twist in the stem, giving it a touch more pizzaz.
Nikki wrote about the design process in a Google review: “Gareth was absolutely amazing to work with! He is extremely detailed in his work and I couldn’t have hired someone better to create my logo.”
Photography: Trina Koster Photography
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