Nikki Rodriguez Logo2

A page from a tight logo draft showing the underpinning proportions, which are based on the golden ratio, used in architecture since antiquity—elemental in the natural and design worlds.

Nikki Rodriguez Real Estate

Nikki Rodriguez entered the competitive real estate market in spring 2022 and wanted a logo to set her apart, conveying youth and professionalism. 

I created a monogram using the rounded  lowercase character forms rather than the more formal (and straightlined) uppercase. A grid of windows in the n made it a modern house. The italics r both shadows the n and suggests a tree growing next to the house. The form of the r stretches up and out, giving the logo some dynamism, breaking the otherwise symmetrical composition with the wordmark below.

The wordmark and monogram are set in Aestetico by one of my favourite type foundaries, Chile-based Latinotype. The R in the wordmark has a slight upbeat twist in the stem, giving it a touch more pizzaz.

Nikki wrote about the design process in a Google review: “Gareth was absolutely amazing to work with! He is extremely detailed in his work and I couldn’t have hired someone better to create my logo.”

Overview of Projects

LearnedBook Design

Stop Idling TicketEnvironmental Activism

See yoU in GuelphDesign and Illustration

Duct-Taped RosesBook Cover

Pizza PiLogo Design

Hillside HomesideLogo Design

Jaywalking GuelphLogo Design

Guelph Film Festival 2020Illustration and Design

Book*hug PressBranding

TreeTrustLogo Design

The Better BallotEthical Elections Campaign

Dear Current OccupantBook Cover Design

PhantompainsBook Cover Design

Guelph MuseumsCommunications and Exhibit Design

Guelph DancePromotional Design

SuperJuicingBook Design

Art Gallery of GuelphLogo and Identity

Sol BeautyBranding

Hillside FestivalPromotion Design

Thomas VideoLogo Design

Against Cruise TestingGraphic Design in the 1980s Toronto Peace Movement

Wifi Icon 245 Footer 75

123 Woolwich Street
Suite 102
Guelph ON N1H 3V1

Email: [email protected]
Phone: 519 831 9833

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