The previous logo wasn’t suitable for social media use.


Plain Language Association

Plain Language International is an non-profit network with professional members from 30 countries working in 15 languages. It is incorporated in Canada.

The organization needed to update its visual appeal and accessibility, to bring the image of the organization to a new level and to make a statement about who they are. Art Kilgour worked virtually with board members in the U.S. (the organization has no paid staff) to come up with five concepts, one of which was refined as the finished logo.

The new identity works much better on web and mobile devices than the previous logo and uses their unique name (a partial acronym of their longer name) to better advantage. The contract was to redesign the logo only.

Overview of Projects

See yoU in GuelphDesign and Illustration

Duct-Taped RosesBook Cover

Pizza PiLogo Design

Hillside HomesideLogo Design

Jaywalking GuelphLogo Design

Guelph Film Festival 2020Illustration and Design

Book*hug PressBranding

TreeTrustLogo Design

The Better BallotEthical Elections Campaign

Dear Current OccupantBook Cover Design

PhantompainsBook Cover Design

Guelph MuseumsCommunications and Exhibit Design

Guelph DancePromotional Design

SuperJuicingBook Design

Art Gallery of GuelphLogo and Identity

Sol BeautyBranding

River Run CentreCommunications

Hillside FestivalPromotion Design

Thomas VideoLogo Design

Against Cruise TestingGraphic Design in the 1980s Toronto Peace Movement

Wifi Icon 245 Footer 75

123 Woolwich Street
Suite 102
Guelph ON N1H 3V1

Email: [email protected]
Phone: 519 831 9833

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