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Planet Bean

I have been this Guelph coffee roastery’s graphic designer since its founding in 1999. Planet Bean’s 2012 rebranding pushed its iconic ringed bean to the forefront. In 2015, matching cups were rolled out, which were redesigned for 2019.

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In 2013, I redesigned Planet Bean’s coffee packaging to make it pop more from the shelves. I crafted the package’s copy to position the co-op as fun and progressive. Nine months later, sales had increased. You can see a more detailed look at the packaging development in this RGD case study.

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123 Woolwich Street
Suite 102
Guelph ON N1H 3V1

Email: [email protected]
Phone: 519 831 9833

© 2019 Lind Design