In 2018, a University of Guelph brand refresh required all departments to have a consistent logo that incorporates the cornerstone (see above). The challenge here was to develop a distinct sub-brand for Research Innovation that adheres to the U of G’s brand guidelines.
The U of G’s cornerstone logo was used as the basis for a distinctive graphic element of the sub-brand, creating stylized ripples to show the expanding impact of U of G research. This frame is used for RIO’s slogan and to maintain legibility and adhere to AODA guidelines when text appears on images.
I created icons based on the classic light bulb to define what RIO can do for researchers. While the light bulb is a cliché (and because it is a cliché), it is a universally recognized symbol for ideas — and is used here to impart additional ideas. A clean-line style was used, as if the icons were mathematical symbols, to represent the scientific rigour of research — and how RIO can help give researchers clarity in the often-complex world of commercialization.
How information is presented helps define an organization’s identity, just as the position of the features of your face define how people perceive you.
A grid defined by the University of Guelph’s cornerstone helps determine the position of everything else. As per brand guidelines, the University of Guelph’s cornerstone appears at the edge of the page or screen — as does the main headline — building on the brand and subliminally emphasizing that RIO works outside the box.
Negative space is also used as a design element to enhance the positive message, creating “air” within which the message can breathe.
I storyboarded this ad for the University of Guelph’s on-campus screens. It was executed by fellow Designers of Guelph member Aaron Awad of Blind Pig Design.
The 2017–18 annual report was the first to incorporate the Research Innovation Office’s new identity.
Overview of Projects
Urban Park GuelphLogo and Graphic Support for NGO
The SingularityBook Design
Cartographies of DisappearanceBook Design
Guelph Climate Action NetworkLogo and Graphic Support for NGO
Walking & StealingBook Design
ToxemiaBook Design
Is It Weather or Is It Climate ChangeBook Design
Cane | FireBook Design
LearnedBook Design
Greenbelt West CoalitionLogo and Graphic Support for NGO
The Secret World of LichensBook Design
Animal EyesBook Design
Stop Idling TicketEnvironmental Activism
Nikki Rodriguez Real EstateLogo Design
See yoU in GuelphDesign and Illustration
Duct-Taped RosesBook Cover
The Absence of ZeroBook Cover
Pizza PiLogo Design
Hillside HomesideLogo Design
Guelph Chamber ChoirBranding
Jaywalking GuelphLogo Design
String Theory Yarn ShopLogo Design
Guelph Film Festival 2020Illustration and Design
Book*hug PressBranding
TreeTrustLogo Design
Elevate GuelphLogo
Re-Origin of SpeciesBook Design
Write Across CanadaBook Cover
Hockey Hall of Fame Book of PlayersBook Cover Design
The Better BallotEthical Elections Campaign
Protect Our MoraineBranding
Dear Current OccupantBook Cover Design
PhantompainsBook Cover Design
Trina Koster PhotographyBranding
Guelph MuseumsCommunications and Exhibit Design
Guelph DancePromotional Design
Encyclopedia of WhalesBook Design
SuperJuicingBook Design
Doors Open GuelphBranding
Art Gallery of GuelphLogo and Identity
The AromatherapistBranding
Burlington Performing Arts CentreCommunications
Sol BeautyBranding
Hillside FestivalPromotion Design
Planet Bean CoffeeBranding
Thomas VideoLogo Design
Against Cruise TestingGraphic Design in the 1980s Toronto Peace Movement
123 Woolwich Street
Suite 102
Guelph ON N1H 3V1
Email: [email protected]
Phone: 519 831 9833
© 2024 Lind Design