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Stone House Kachelöfen

Jessica Steinhäuser is an award-winning Canadian ceramic artist who works on a grand scale, breathing new life into the energy-efficient kachelöfen, a heating technology widely used in Germany that stems from pilework stoves of the Bronze Age 2,500 years ago. In 2019, after 30 years working with the business name Stonehouse Pottery, Jessica officially changed her business name to Stone House Kachelöfen. She turned to the graphic designer across the street, Gareth Lind, to design a new logo.

Stacked words form the logo, just as stacked tiles form a kachelöfen. The key character — the Ö — is in orange, representing the door of the ofen (the umlaut makes the word plural in Germany). The umlaut of the logo is doubled to represent tiles and form a distinctive, simple mark for social media.

The primary typestyle, Xctasy Sans, is based on a font from 1933, with extremely round Os and highly condensed other characters. This gives the wordmark a classic feel, yet the geometry also feels contemporary, given the popularity of geometric sans typefaces.

Photos by Dean Palmer

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Wifi Icon 245 Footer 75

123 Woolwich Street
Suite 102
Guelph ON N1H 3V1

Email: [email protected]
Phone: 519 831 9833

© 2022 Lind Design