Jessica Steinhäuser is an award-winning Canadian ceramic artist who works on a grand scale, breathing new life into the energy-efficient kachelöfen, a heating technology widely used in Germany that stems from pilework stoves of the Bronze Age 2,500 years ago. In 2019, after 30 years working with the business name Stonehouse Pottery, Jessica officially changed her business name to Stone House Kachelöfen. She turned to the graphic designer across the street, Gareth Lind, to design a new logo.
Stacked words form the logo, just as stacked tiles form a kachelöfen. The key character — the Ö — is in orange, representing the door of the ofen (the umlaut makes the word plural in Germany). The umlaut of the logo is doubled to represent tiles and form a distinctive, simple mark for social media.
The primary typestyle, Xctasy Sans, is based on a font from 1933, with extremely round Os and highly condensed other characters. This gives the wordmark a classic feel, yet the geometry also feels contemporary, given the popularity of geometric sans typefaces.
Overview of Projects
The Better BallotEthical Elections Campaign
Dear Current OccupantBook Cover Design
Protect Our MoraineBranding
Hockey Hall of Fame Book of PlayersBook Cover Design
Trina Koster PhotographyBranding
Guelph MuseumsCommunications and Exhibit Design
Guelph DancePromotional Design
Encyclopedia of WhalesBook Design
Doors Open GuelphBranding
Art Gallery of GuelphLogo and Identity
Burlington Performing Arts CentreCommunications
River Run CentreCommunications
Hillside FestivalPromotion Design
Planet Bean CoffeeBranding
Thomas VideoLogo Design
123 Woolwich Street
Guelph ON N1H 3V1
© 2019 Lind Design