This project was a small-scale branding, with the graphic assets illustrated all on one sheet. I created a number of illustrations to use for decorative spacers, including one where the a plane’s contrails transform into trees. Our client was delighted.
I worked on this fun project with Pearl Street Communications for a non-profit initiative by the Elora Environment Centre. They needed a logo for a new carbon-offset program that plants and maintains local trees to absorb the carbon that our flights put into the atmosphere. You can go to TreeTrust.ca, input how many hours you are flying and make a donation to reduce your carbon footprint with new trees.
I used the lovely FF Good, a modern sans with American Gothic roots, designed by Warsaw-based Łukasz Dziedzic. Fortuitously, the three Ts in TreeTrust are evenly spaced, like trees on an allee. (Random gifts to designers like this are a joy!) Lowercase Ts looked more treelike, especially once I had slanted their horizontal bars to resemble branches. I added puffy circles behind each one for foliage.
Three dots also signify ellipses (or treelipses)—a nice metaphor for the sustainable civilization that trees can help make possible, given enough of them, although planting trees alone won’t be enough to avert the climate crisis (we need to quickly get off fossil fuels, and trees grow slowly).
Overview of Projects
Meat and Poultry OntarioGraphic Identity
Plain Language AssociationGraphic Design
Re-Origin of SpeciesBook Design
Write Across CanadaBook Cover
Hockey Hall of Fame Book of PlayersBook Cover Design
The Better BallotEthical Elections Campaign
Protect Our MoraineBranding
Dear Current OccupantBook Cover Design
Trina Koster PhotographyBranding
Guelph MuseumsCommunications and Exhibit Design
Guelph DancePromotional Design
Encyclopedia of WhalesBook Design
Doors Open GuelphBranding
Art Gallery of GuelphLogo and Identity
Burlington Performing Arts CentreCommunications
River Run CentreCommunications
Hillside FestivalPromotion Design
Planet Bean CoffeeBranding
Thomas VideoLogo Design
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