Circular geometry defines the simplified hands and creates a unified, symmetrical composition to convey calm and healing.
The Aromatherapist is a Guelph-based small business that creates aromatherapy oils. They had used the same labels since 1993 and wanted a more contemporary logo. I gave the hands on a geometric makeover, setting up a system of concentric circles as the basis for the new, simplified forms.
It was a balancing act between geometry and naturalism. The proportions of the original logo were adjusted somewhat to adhere to a 4x4 grid. Naturally, with an organic form like a hand, this adherence couldn’t be too strict. Note how the form of the outer hands conforms to that of the main circle.
The final logo is modular, with backgrounds and the colour of the droplet changing.
I developed a secondary colour palette for future product categorization and labeling. The background texture was created with an inexpensive stock pattern. The white logo can appear on photos, with the droplet always a solid colour.
Overview of Projects
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Guelph Chamber ChoirBranding
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Guelph Film Festival 2020Illustration and Design
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Re-Origin of SpeciesBook Design
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The Better BallotEthical Elections Campaign
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Dear Current OccupantBook Cover Design
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Guelph MuseumsCommunications and Exhibit Design
Guelph DancePromotional Design
Encyclopedia of WhalesBook Design
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Art Gallery of GuelphLogo and Identity
Burlington Performing Arts CentreCommunications
River Run CentreCommunications
Hillside FestivalPromotion Design
Planet Bean CoffeeBranding
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Against Cruise TestingGraphic Design in the 1980s Toronto Peace Movement
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