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Circular geometry defines the simplified hands and creates a unified, symmetrical composition to convey calm and healing.

The Aromatherapist

The Aromatherapist is a Guelph-based small business that creates aromatherapy oils. They had used the same labels since 1993 and wanted a more contemporary logo. I gave the hands on a geometric makeover, setting up a system of concentric circles as the basis for the new, simplified forms.

It was a balancing act between geometry and naturalism. The proportions of the original logo were adjusted somewhat to adhere to a 4x4 grid. Naturally, with an organic form like a hand, this adherence couldn’t be too strict. Note how the form of the outer hands conforms to that of the main circle.

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The final logo is modular, with backgrounds and the colour of the droplet changing.

I developed a secondary colour palette for future product categorization and labeling. The background texture was created with an inexpensive stock pattern. The white logo can appear on photos, with the droplet always a solid colour.

Overview of Projects

The Better BallotEthical Elections Campaign

Dear Current OccupantBook Cover Design

Guelph MuseumsCommunications and Exhibit Design

Guelph DancePromotional Design

SuperJuicingBook Design

Art Gallery of GuelphLogo and Identity

Sol BeautyBranding

River Run CentreCommunications

Hillside FestivalPromotion Design

Thomas VideoLogo Design

Wifi Icon 245 Footer 75

123 Woolwich Street
Suite 102
Guelph ON N1H 3V1

Email: [email protected]
Phone: 519 831 9833

© 2019 Lind Design