The Better Ballot Campaign
For the 2018 Guelph municipal election, a group of Guelph citizens launched a campaign to convince candidates and voters to treat each other with the respect they would hope to receive themselves. This arose because in recent elections (and, despite The Better Ballot campaign, in this one), the tone of the campaigns had degenerated into personal attacks, particularly against female candidates.
Pearl Street Communications spearheaded the marketing, copywriting and website, with an assist from Lind Design on logo design and graphic collateral. We adopted a neutral, clear tone, using black and cream (politically neutral colours) and the simple iconography of election ballots. The campaign was covered in the local press and had significant social media reach, with interest from electoral districts outside the Guelph area.
The campaign is being translated into French for a wider reach.
Overview of Projects
LearnedBook Design
Stop Idling TicketEnvironmental Activism
Nikki Rodriguez Real EstateLogo Design
See yoU in GuelphDesign and Illustration
Duct-Taped RosesBook Cover
The Absence of ZeroBook Cover
Pizza PiLogo Design
Hillside HomesideLogo Design
Guelph Chamber ChoirBranding
Jaywalking GuelphLogo Design
String Theory Yarn ShopLogo Design
Guelph Film Festival 2020Illustration and Design
Book*hug PressBranding
TreeTrustLogo Design
Elevate GuelphLogo
Re-Origin of SpeciesBook Design
Write Across CanadaBook Cover
Hockey Hall of Fame Book of PlayersBook Cover Design
Protect Our MoraineBranding
Dear Current OccupantBook Cover Design
PhantompainsBook Cover Design
Trina Koster PhotographyBranding
Guelph MuseumsCommunications and Exhibit Design
Guelph DancePromotional Design
Encyclopedia of WhalesBook Design
SuperJuicingBook Design
Doors Open GuelphBranding
Art Gallery of GuelphLogo and Identity
The AromatherapistBranding
Burlington Performing Arts CentreCommunications
Sol BeautyBranding
Hillside FestivalPromotion Design
Planet Bean CoffeeBranding
Thomas VideoLogo Design
Against Cruise TestingGraphic Design in the 1980s Toronto Peace Movement
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Guelph ON N1H 3V1
Email: [email protected]
Phone: 519 831 9833
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