The Better Ballot Campaign

For the 2018 Guelph municipal election, a group of Guelph citizens launched a campaign to convince candidates and voters to treat each other with the respect they would hope to receive themselves. This arose because in recent elections (and, despite The Better Ballot campaign, in this one), the tone of the campaigns had degenerated into personal attacks, particularly against female candidates.


Pearl Street Communications spearheaded the marketing, copywriting and website, with an assist from Lind Design on logo design and graphic collateral. We adopted a neutral, clear tone, using black and cream (politically neutral colours) and the simple iconography of election ballots. The campaign was covered in the local press and had significant social media reach, with interest from electoral districts outside the Guelph area.


The campaign is being translated into French for a wider reach.

Overview of Projects

Cane | FireBook Design

Greenbelt West CoalitionLogo and Graphic Support for NGO

Animal EyesBook Design

LearnedBook Design

Stop Idling TicketEnvironmental Activism

See yoU in GuelphDesign and Illustration

Duct-Taped RosesBook Cover

Pizza PiLogo Design

Hillside HomesideLogo Design

Jaywalking GuelphLogo Design

Guelph Film Festival 2020Illustration and Design

Book*hug PressBranding

TreeTrustLogo Design

Dear Current OccupantBook Cover Design

PhantompainsBook Cover Design

Guelph MuseumsCommunications and Exhibit Design

Guelph DancePromotional Design

SuperJuicingBook Design

Art Gallery of GuelphLogo and Identity

Sol BeautyBranding

Hillside FestivalPromotion Design

Thomas VideoLogo Design

Against Cruise TestingGraphic Design in the 1980s Toronto Peace Movement

Wifi Icon 245 Footer 75

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Suite 102
Guelph ON N1H 3V1

Email: [email protected]
Phone: 519 831 9833

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