TKP Logo Black 2011-01

Trina Koster’s previous logo, above, included dated imagery that made it difficult to use in conjunction with her elegant photography. The new logo is below.

TKP_lg

Trina Koster Photography

In business since 1995, Trina Koster Photography still had a logo that reflected that era and earlier — a cartoon silhouette of three Charlie’s Angels-style women holding cameras. Koster hadn't been looking for a new logo, but she wanted a brand refresh. I suggested that the logo looked dated and might project a sexist image, even though it did reflect that she her firm had three principal female photographers. Also, an image-based logo made it difficult to use in conjunction with her elegant photos, as it might clash with their style and subjects.

Instead of a brand refresh, Lind developed a whole new brand, with a stylish wordmark set in a font designed in New Zealand, Domaine Sans, which evoked classic fashion design. Logos often appear in conjunction with imagery, so they don’t need to carry all of a brand’s weight on their own.

The simple black-and-white colour scheme lets accompanying photography shine. Warm beige and friendly turquoise accent colours soften the look. The turquoise is used sparingly.

TKP_Cards_Individual_V3_
TKP_Cards_Individual_V3_2
TKP_Cards_Individual_V3_3
TKP_Cards_Individual_V3_4
TKP_Letters

TKP specializes in head shots and has the process down to both an art and a science. Her challenge was to convey that to her clients. I helped her distill her services to the simple sheet (at left) and developed a series of sheets and contracts.

TKP specializes in head shots and has the process down to both an art and a science. Her challenge was to convey that to her clients. I helped her distill her services to the simple sheet (at left) and developed a series of sheets and contracts.

TKP specializes in head shots and has the process down to both an art and a science. Her challenge was to convey that to her clients. I helped her distill her services to the simple sheet and developed a series of sheets and contracts.

Blank white roll-up banner front, left and right side mockup

Overview of Projects

Book*hug PressBranding

Meat and Poultry OntarioGraphic Identity

TreeTrustLogo Design

The Better BallotEthical Elections Campaign

Dear Current OccupantBook Cover Design

Guelph MuseumsCommunications and Exhibit Design

Guelph DancePromotional Design

SuperJuicingBook Design

Art Gallery of GuelphLogo and Identity

Sol BeautyBranding

River Run CentreCommunications

Hillside FestivalPromotion Design

Thomas VideoLogo Design

Wifi Icon 245 Footer 75

123 Woolwich Street
Suite 102
Guelph ON N1H 3V1

Email: [email protected]
Phone: 519 831 9833

© 2019 Lind Design