Trina Koster’s previous logo, above, included dated imagery that made it difficult to use in conjunction with her elegant photography. The new logo is below.
Trina Koster Photography
In business since 1995, Trina Koster Photography still had a logo that reflected that era and earlier — a cartoon silhouette of three Charlie’s Angels-style women holding cameras. Koster hadn't been looking for a new logo, but she wanted a brand refresh. I suggested that the logo looked dated and might project a sexist image, even though it did reflect that she her firm had three principal female photographers. Also, an image-based logo made it difficult to use in conjunction with her elegant photos, as it might clash with their style and subjects.
Instead of a brand refresh, Lind developed a whole new brand, with a stylish wordmark set in a font designed in New Zealand, Domaine Sans, which evoked classic fashion design. Logos often appear in conjunction with imagery, so they don’t need to carry all of a brand’s weight on their own.
The simple black-and-white colour scheme lets accompanying photography shine. Warm beige and friendly turquoise accent colours soften the look. The turquoise is used sparingly.
TKP specializes in head shots and has the process down to both an art and a science. Her challenge was to convey that to her clients. I helped her distill her services to the simple sheet (at left) and developed a series of sheets and contracts.
TKP specializes in head shots and has the process down to both an art and a science. Her challenge was to convey that to her clients. I helped her distill her services to the simple sheet (at left) and developed a series of sheets and contracts.
TKP specializes in head shots and has the process down to both an art and a science. Her challenge was to convey that to her clients. I helped her distill her services to the simple sheet and developed a series of sheets and contracts.
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Suite 102
Guelph ON N1H 3V1
Email: [email protected]
Phone: 519 831 9833
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