Lind Design has handled all aspects of Guelph Museums graphic design since I developed a logo system in 2015 to apply to all of the sites: Guelph Civic Museum, McCrae House and Locomotive 6167. The logo centres on an icon that combines the now-ubiquitous “here” symbol with a speech balloon — a graphic rendition of the museum’s tag line, “Your stories live here.”
Semplicita, based on the 1928 Semplicità typeface, was chosen for the three site wordmarks and the Museum's communications. It is geometric with humanistic overtones. It’s M especially is redolent of ancient type carved in stone. Semplicita was designed by Canada Type (appropriate for a museum that celebrates local stories) and is clear and distinctive.
In addition to a quarterly brochure that highlights exhibits, I design banners, bus ads, postcards, social media graphics and other promotional materials for Guelph Museums.
For a fictitious beer label to promote the exhibition Brewing Changes Guelph, I researched the history of Canadian beer labels and pulled on stylistic elements from labels popular in the 1920s. The exhibition focused on women's unheralded role in brewing, so I drew an iconic image of a woman holding a beer glass in her right hand and hops and barley in her left, against the background of a ship, which transported hops and recipes from the Old Country. An old map of downtown Guelph forms the bottom part of the label.
I also designed the wall displays, including a look at the art of beer labels by Guelph designers. Designers of Guelph members Aaron Awad and Cai Sepulis contibuted art, as did illustrators Michael Byers, Nick Craine, Monika Hauck and Jay Stephens.
This ambitious 2016 exhibition was about Guelph-born Lady Duff Gordon (1863–1935), inventor of the fashion show, designer to the rich and famous, and survivor of the Titanic. We had only poor-quality archival images to work with, so I created an engraving effect to allow reproduction on large banners and used a contemporary hot pink for impact.
I was instrumental in the design and photo-editing for a timeline documenting the history of queers in Guelph and Canada.
Overview of Projects
Hockey Hall of Fame Book of PlayersBook Cover Design
The Better BallotEthical Elections Campaign
Dear Current OccupantBook Cover Design
Protect Our MoraineBranding
Trina Koster PhotographyBranding
Guelph DancePromotional Design
Encyclopedia of WhalesBook Design
Doors Open GuelphBranding
Art Gallery of GuelphLogo and Identity
Burlington Performing Arts CentreCommunications
River Run CentreCommunications
Hillside FestivalPromotion Design
Planet Bean CoffeeBranding
Thomas VideoLogo Design
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