Guelph Museums

Lind Design has handled all aspects of Guelph Museums graphic design since I developed a logo system in 2015 to apply to all of the sites: Guelph Civic Museum, McCrae House and Locomotive 6167. The logo centres on an icon that combines the now-ubiquitous “here” symbol with a speech balloon — a graphic rendition of the museum’s tag line, “Your stories live here.”


Semplicita, based on the 1928 Semplicità typeface, was chosen for the three site wordmarks and the Museum's communications. It is geometric with humanistic overtones. It’s M especially is redolent of ancient type carved in stone. Semplicita was designed by Canada Type (appropriate for a museum that celebrates local stories) and is clear and distinctive.

In addition to a quarterly brochure that highlights exhibits, I design banners, bus ads, postcards, social media graphics and other promotional materials for Guelph Museums.

Photo of bottle by Dean Palmer.
Designers Wall

Brewing Changes Guelph

For a fictitious beer label to promote the exhibition Brewing Changes Guelph, I researched the history of Canadian beer labels and pulled on stylistic elements from labels popular in the 1920s. The exhibition focused on women's unheralded role in brewing, so I drew an iconic image of a woman holding a beer glass in her right hand and hops and barley in her left, against the background of a ship, which transported hops and recipes from the Old Country. An old map of downtown Guelph forms the bottom part of the label.

I also designed the wall displays, including a look at the art of beer labels by Guelph designers. Designers of Guelph members Aaron Awad and Cai Sepulis contibuted art, as did illustrators Michael Byers, Nick Craine, Monika Hauck and Jay Stephens.


Lucile: Fashion, Titanic, Scandal

This ambitious 2016 exhibition was about Guelph-born Lady Duff Gordon (1863–1935), inventor of the fashion show, designer to the rich and famous, and survivor of the Titanic. We had only poor-quality archival images to work with, so I created an engraving effect to allow reproduction on large banners and used a contemporary hot pink for impact.


Guelph Pride

I was instrumental in the design and photo-editing for a timeline documenting the history of queers in Guelph and Canada.

Overview of Projects

Cane | FireBook Design

Greenbelt West CoalitionLogo and Graphic Support for NGO

Animal EyesBook Design

LearnedBook Design

Stop Idling TicketEnvironmental Activism

See yoU in GuelphDesign and Illustration

Duct-Taped RosesBook Cover

Pizza PiLogo Design

Hillside HomesideLogo Design

Jaywalking GuelphLogo Design

Guelph Film Festival 2020Illustration and Design

Book*hug PressBranding

TreeTrustLogo Design

The Better BallotEthical Elections Campaign

Dear Current OccupantBook Cover Design

PhantompainsBook Cover Design

Guelph DancePromotional Design

SuperJuicingBook Design

Art Gallery of GuelphLogo and Identity

Sol BeautyBranding

Hillside FestivalPromotion Design

Thomas VideoLogo Design

Against Cruise TestingGraphic Design in the 1980s Toronto Peace Movement

Wifi Icon 245 Footer 75

123 Woolwich Street
Suite 102
Guelph ON N1H 3V1

Email: [email protected]
Phone: 519 831 9833

© 2022 Lind Design