This animated gif shows the process of designing the Hillside Homeside logo.
The COVID-19 pandemic has hit performing artists particularly hard. Hillside Festival, unable take place safely, created a virtual version of its beloved summer event, commissioning 37 artists to perform 37 songs, as well as curating many workshops and performances from the festival archives, online for that last weekend of July only.
I used the main stage, with its distinctive arched living roof as the lynchpin of the logo. Within the angles of the edges of the stage, I nestled two homes, connected by both the stage and a smily sidewalk. The symbolism is clear: we may need to stay home to prevent the spread, but Hillside can still help connect us to each other and to fine musicians.
The logo comes in both static and animated form, with rainbow colours shimmering across its surface.
This logo was so popular that it will also be used for this year's Hillside Inside in February, 2021.
Overview of Projects
Duct-Taped RosesBook Cover
Pizza PiLogo Design
Guelph Chamber ChoirBranding
Jaywalking GuelphLogo Design
String Theory Yarn ShopLogo Design
Guelph Film Festival 2020Illustration and Design
Plain Language AssociationGraphic Design
Re-Origin of SpeciesBook Design
Write Across CanadaBook Cover
Hockey Hall of Fame Book of PlayersBook Cover Design
The Better BallotEthical Elections Campaign
Protect Our MoraineBranding
Dear Current OccupantBook Cover Design
PhantompainsBook Cover Design
Trina Koster PhotographyBranding
Guelph MuseumsCommunications and Exhibit Design
Guelph DancePromotional Design
Encyclopedia of WhalesBook Design
Doors Open GuelphBranding
Art Gallery of GuelphLogo and Identity
Burlington Performing Arts CentreCommunications
River Run CentreCommunications
Hillside FestivalPromotion Design
Planet Bean CoffeeBranding
Thomas VideoLogo Design
Against Cruise TestingGraphic Design in the 1980s Toronto Peace Movement
123 Woolwich Street
Guelph ON N1H 3V1
© 2021 Lind Design