This year’s Guelph Film Festival promotional colouring postcards are being distributed with the Guelph Box as an additional activity for kids. When the pandemic lifts, they will be available around town. If you’d like one, email [email protected].
I designed the program as a modular document (above) that could be separated into its thematic components (below) and shared on social media, like posters on a construction hoarding.
Guelph Film Festival 2020
I have been providing design services to the Guelph Film Festival since its reboot in 2003. Last year, we started a promotional series of colouring postcards to playfully showcase festival themes. They were inspired by Footprint in Mouth, an environmental cartoon I drew regularly for Alternatives Journal from 2009–17.
The theme for the 2020 festival was social justice. I drew a protest by cats at Guelph City Hall. All lettering was drawn by hand (or by tracing over typography), for a consistent, DIY look, reflecting the community-driven nature of both the Guelph Film Festival and the documentary films it presents. We decided to use a similar look for this year’s poster and other promotional materials.
I thought the Heffernan Street Bridge, a concrete recreation of a historical iron pedestrian bridge in downtown Guelph, would make a great visual metaphor for the festival, which bridges local and global issues and aims to help people gain more empathy and cross ideological divides. It’s a bridge for people-powered transportation.
I enjoy looking at the ever-changing grafitti on the bridge, and imagined how it would look if it were devoted to promoting the festival. I drew a film strip on the bridge to make the inference clear.
The festival has moved online this year — we can conveniently stream 18 films at any time over nine days. While convenience doesn't replace the experience of sitting in a dark room with others and sharing a common experience, the hand-drawn graphics suggest that these documentaries can give us some of the human connection that we all crave in pandemic times.
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