The Greenbelt West Coaltion logo is based on a compass, with the W in the west position and leaves at north and south. The W is part of the circle (representing the coalition) and wraps around it like a belt.
“We won’t touch the Greenbelt.”
I directed and created graphics for this video, which had as its soundtrack Ford’s infamous soundbites, put to music by local rap artist Noah23 and generously produced by video artist Steve D’Alimonte. (The soundtrack was used effectively at rallies around Ontario.)
Greenbelt West Coalition
In the 2018 Ontario election campaign, Doug Ford said, “Unequivocally, we won’t touch the Greenbelt. I’ve heard it loud and clear; people don’t want me touching the Greenbelt, we won’t touch the Greenbelt.”
In November 2022, he broke that promise and “touched” the Greenbelt, opening up 7,400 acres of the 8,094 square km area—protected for farming, nature, clean water, and a bulwark against the climate crisis—to development. Citizens and environmental groups sprang into action. Environmental Defence coordinated the Toronto campaign, while the Greenbelt West Coalition — formed earlier to convince the government to expand the Greenbelt westward— focused on putting pressure on rural Conservative MPPs.
I designed a logo, lawn signs (based on a graphic identity established by Environmental Defence), and socials for quick grassroots action. Aided by excellent investigative reporting by The Narwhal and Toronto Star and auditor general Bonnie Lysyk’s report that developers connected to Ford were going to be $8.3 billion richer, the campaign paid off: Ford went from calling the Greenbelt “just a big scam” to promising to reverse the changes: “It was a wrong decision. We‘re putting this land back in the Greenbelt.” The decision came after meeting with his caucus, who told him their constituents were angry the Greenbelt changes.
The campaign continues: Ford recently said that Ontarians “don’t give too hoots” about his government’s bill to return land to the Greenbelt and is quietly avoiding putting back in place all Greenbelt protections.
I created this satirical update to the official Greenbelt logo after attending the Ford Fest protest in Kitchener on September 8, 2023—unused, as it was the same week that Ford caved and promised to reverse his changes.
Overview of Projects
Is It Weather or Is It Climate ChangeBook Design
Cane | FireBook Design
The Secret World of LichensBook Design
Animal EyesBook Design
LearnedBook Design
Stop Idling TicketEnvironmental Activism
Nikki Rodriguez Real EstateLogo Design
See yoU in GuelphDesign and Illustration
Duct-Taped RosesBook Cover
The Absence of ZeroBook Cover
Pizza PiLogo Design
Hillside HomesideLogo Design
Guelph Chamber ChoirBranding
Jaywalking GuelphLogo Design
String Theory Yarn ShopLogo Design
Guelph Film Festival 2020Illustration and Design
Book*hug PressBranding
TreeTrustLogo Design
Elevate GuelphLogo
Re-Origin of SpeciesBook Design
Write Across CanadaBook Cover
Hockey Hall of Fame Book of PlayersBook Cover Design
The Better BallotEthical Elections Campaign
Protect Our MoraineBranding
Dear Current OccupantBook Cover Design
PhantompainsBook Cover Design
Trina Koster PhotographyBranding
Guelph MuseumsCommunications and Exhibit Design
Guelph DancePromotional Design
Encyclopedia of WhalesBook Design
SuperJuicingBook Design
Doors Open GuelphBranding
Art Gallery of GuelphLogo and Identity
The AromatherapistBranding
Burlington Performing Arts CentreCommunications
Sol BeautyBranding
Hillside FestivalPromotion Design
Planet Bean CoffeeBranding
Thomas VideoLogo Design
Against Cruise TestingGraphic Design in the 1980s Toronto Peace Movement
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