“Gareth at Lind Design has taken the Guelph Climate Action Network’s community profile to the next level with energized, eye-catching graphics, a clean and clear layout style, and exciting colour palettes. Our posters have received widespread praise, and newsletter click rates have increased! All that, and a speedy turnaround. What more could we ask for?”
— Guelph Climate Action Network

Guelph Climate Action Network

This local environmental group aims to spur local climate action. In 2023, as part of my personal commitment to advocate for evidence-based climate policy, I helped GCAN with a rebrand that is friendly yet urgent.

Hands of a clock show five minutes to midnight, borrowing iconography from the Bulletin of Atomic Scientists’ doomsday clock (which now stands at 90 seconds to midnight). A black G representing our current, emissions-heavy state fades into an aspirationally green arrow. This simple logo holds the additional concept of a circular economy (rather than the unsustainable growth that our economic system is built upon).

GCAN’s wordmark uses New Atten, a typestyle designed by the excellent British designer Miles Newlyn that was inspired by the “gentle, measured diction” of broadcaster and naturalist David Attenborough’s voice.

I have also been producing GCAN’s graphic collateral — posters, postcards, social media graphics, banner, newsletter — conveying their message with clarity and credibility.

A slide from an ad that run in Guelph’s Bookshelf Cinema.

123 Woolwich Street
Suite 102
Guelph ON N1H 3V1

Email: [email protected]
Phone: 519 831 9833

© 2024 Lind Design