“The designs we’ve received from Lind Design have elevated our recognition beyond anything we could have expected. The artwork, advice, and working relationship have exceeded our expectations. The execution on our first project led us to an ongoing collaboration with Lind Design which provided, and continues to provide, a consistent look-and-feel to all our branded and promotional material. We wouldn’t hesitate to recommend Lind Design for your next project and we look forward to a continued relationship with Gareth.” — Urban Park Guelph

Urban Park Guelph Logo

Inspired by vintage branding of Ontario’s parks, this logo was designed to evoke nostalgia, using the shield form and 70s-style colours and border lines. The typestyle is Interstate, designed for highway signage.

Urban Park Guelph Brochure and bookmarks

Bookmarks and six-panel brochure.

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Courtesy: Ontario Parks

Urban Park Guelph

I was asked to design a lawn sign for Urban Park Guelph, an exciting local response to the federal government’s call for proposals for urban parks. This sign turned out to be very popular—multiple printings of 1,000 copies were made, with the support of the Toronto-based NGO Wildlands League—and quickly multiplied across Guelph lawns. 

As a result, the client asked me to expand this sign into a logo and brand. This pro bono project is close to my heart. If successful, it will add a 142 ha (350 acre) park to our city. Every liveable city needs a grand park: Think Central Park or High Park.

Branding in Action

A consistently branded Urban Park Guelph at the 2024 Praise the Ward festival.

Overview of Projects

The SingularityBook Design

Guelph Climate Action NetworkLogo and Graphic Support for NGO

Walking & StealingBook Design

ToxemiaBook Design

Cane | FireBook Design

LearnedBook Design

Greenbelt West CoalitionLogo and Graphic Support for NGO

Animal EyesBook Design

Stop Idling TicketEnvironmental Activism

See yoU in GuelphDesign and Illustration

Duct-Taped RosesBook Cover

Pizza PiLogo Design

Hillside HomesideLogo Design

Jaywalking GuelphLogo Design

Guelph Film Festival 2020Illustration and Design

Book*hug PressBranding

TreeTrustLogo Design

The Better BallotEthical Elections Campaign

Dear Current OccupantBook Cover Design

PhantompainsBook Cover Design

Guelph MuseumsCommunications and Exhibit Design

Guelph DancePromotional Design

SuperJuicingBook Design

Art Gallery of GuelphLogo and Identity

Sol BeautyBranding

Hillside FestivalPromotion Design

Thomas VideoLogo Design

Against Cruise TestingGraphic Design in the 1980s Toronto Peace Movement

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Guelph ON N1H 3V1

Email: [email protected]
Phone: 519 831 9833

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